Article | Piloting AI for Contact Center Executives

Piloting AI for Contact Center Executives

How to Deliver Quick Results and Advance Your Career

Artificial intelligence is no longer a theoretical topic for contact centers. Most executives today are already under pressure to “do something with AI.”

The real challenge is not whether to start — it is how to introduce AI in a way that delivers results quickly, safely, and with measurable business impact.

This article shares practical insights from the Piloting AI for Contact Center Executives webinar, outlining how leaders can move from hype to impact. You can watch the full webinar and download the presentation here.

Why AI Pilots Often Create Risk Instead of Value

Many AI initiatives fail not because the technology is immature, but because the approach introduces unnecessary risk.

Common issues include:

  • Large, complex projects that take months before delivering any output
  • Attempts to redesign or replace existing systems upfront
  • Investments that require long-term commitment before value is proven

For operational leaders, this creates a problem: AI becomes a leap of faith instead of a managed decision.

A Practical Rule of Thumb for AI Introduction

From our experience, successful AI pilots follow a simple rule of thumb:

A good AI introduction is one that can be funded from operating budget, delivers first results in 1-2 months, and pays off within 1-6 months.

This principle changes the conversation entirely:

  • AI is no longer a strategic gamble
  • It becomes a controlled operational improvement
  • Decisions are based on evidence, not expectations

If an initiative does not meet these conditions, the risk profile increases significantly.

Complementary, Not Disruptive, Architectures

One of the biggest risk factors in AI projects is the need to replace existing systems.

In contrast, the safest strategy is to introduce complementary solutions:

  • No mandatory replacement of current platforms
  • No dependency on long migration projects
  • No disruption to running operations

This approach allows organizations to:

  • Test AI in parallel
  • Compare results against existing processes
  • Keep full control over rollout decisions

In practice, this dramatically reduces implementation risk.

How to Reduce Risk in AI Projects

The most reliable way to introduce AI is to move in steps.

A risk-aware strategy looks like this:

  • Start with projects that are fast, low-cost, and replaceable
  • Measure results before scaling
  • Increase investment only when value is proven
  • Avoid expensive “leaps of hope” that may become obsolete before launch

Replaceability is critical. If a solution does not perform as expected, it must be possible to stop or replace it without operational damage.


Measuring Success Through ROI, Not Technical Metrics

AI projects should not be evaluated by model accuracy alone.

What matters to leadership is return on investment:

  • Does the solution pay for itself?
  • Does it reduce operational effort or cost?
  • Does it improve controllability and transparency?

When ROI is clearly defined, AI adoption becomes a business decision rather than a technology experiment.

Automated Quality Assurance as a Strong Entry Point

Quality assurance is a good example of an AI use case that fits these principles well:

  • High volume of data
  • Clear quality criteria
  • Strong need for consistency, transparency, and compliance
  • Immediate operational relevance

When implemented correctly, automated QA can be introduced without replacing existing systems, scaled gradually, and evaluated continuously based on measurable results.

AI as a Leadership Responsibility

AI adoption is ultimately not a technical topic — it is a leadership responsibility.

Executives shape success by:

  • Setting realistic expectations
  • Demanding measurable outcomes
  • Choosing incremental, controllable approaches
  • Treating AI as an operational tool, not a promise of transformation

Organizations that succeed with AI are not those that move fastest, but those that move deliberately and learn continuously.

Continue the Discussion

If you want to go deeper into the concepts, see a real system in action, and download the presentation from the webinar, you can access the full materials here. This includes the recording, concrete examples, and a live demonstration of automated quality assurance in practice.

Want to know how SoftBCom can improve your customer support business processes? Sign up for a free consultation

 

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